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doop is a parody website.

This project was completed as part of ISLA 456 Advanced Project Based Learning in Science, Technology, and Society. The class was taught by Dr. Martine Lappé at California Polytechnic State University, San Luis Obispo in the winter of 2021. 


All content on this site only represents the views of the student authors. The student authors as a part of this project are in no way affiliated with the brands mentioned on this site (Moon Juice, Outdoor Voices, Care/of, Seed). All mentions, critiques, analyses, and so forth of these brands are for academic research purposes only.


The project is a parody of health and wellness websites and is not meant to be taken seriously. We’re not affiliated with any of the brands mentioned on our site and we make no claims about the efficacy of any products mentioned. We do not mean to undermine the work put into their creation but to analyze how the products are presented to consumers.


About. (n.d.). Care/of. Retrieved March 9, 2021, from

About. (n.d.). Moon Juice. Retrieved March 9, 2021, from

Cai, J. (1988). Integration of traditional Chinese medicine with western medicine ― Right or wrong?. Social Science & Medicine, 27(5), 521-529.

Charmaz, K. (2006).  Constructing grounded theory: A practical guide through qualitative analysis. Sage Publications.

Geertz, C. (1973). The interpretation of cultures. BasicBooks.

Goodnight, G. T. (2012). The personal, technical, and public spheres of argument: A speculative inquiry into the art of public deliberation. Argumentation and Advocacy, 48(4), 198–210.

Kiley, H. M., Ainsworth, G. B., van Dongen, W. F. D., & Weston, M. A. (2017). Variation in public perceptions and attitudes towards terrestrial ecosystems. Science of the Total Environment, 590–591, 440-451.

Law, J. (2015). The handbook of science and technology studies. MIT Press.

Lynch, M. (2020). We have never been anti-science: Reflections on science wars and post-truth. Engaging Science, Technology, and Society, 6, 59-57.

Meet us. (n.d.). Seed. Retrieved March 9, 2021, from

Moldovan, A. (2018). On appeals to nature and their use in the public controversy over genetically modified organisms. Informal Logic, 38(3), 409-437. DOI: 10.22329/il.v38i3.5050

Nosowitz, D. (2019, Sept. 16). How the Save the Rainforest movement gave rise to modern environmentalism. Vox.

Pennycook, G., Cannon, T. D., & Rand, D. G. (2018). Prior exposure increases perceived accuracy of fake news. Journal of Experimental Psychology: General, 147(12), 1865–1880.

Prainsack, B. (2018). The “We” in the “Me”: Solidarity and health care in the era of personalized medicine. Science, Technology, & Human Values, 43(1), 21-44. DOI: 10.1177/0162243917736139

Slack, J. D., & Wise, J. M. (2007). Culture and technology a primer. Peter Lang Publishing, Inc.

Slawson, N. (2018, Dec. 18).'Women have been woefully neglected': does medical science have a gender problem? The Guardian.

Timmermans, K. (2003). Intellectual property rights and traditional medicine: Policy dilemmas at the interface. Social Science & Medicine, 57(4), 745-756. DOI: 10.1016/s0277-9536(02)00425-2

We are Outdoor Voices. (n.d.). Outdoor Voices. Retrieved March 9, 2021, from

Wischhover, C. (2016, July 19). Can wellness be scientific?. The Cut.

Whidden, R. A. (2012). Maternal expertise, vaccination, recommendations, and the complexity of argument spheres. Argumentation and Advocacy, 48, 243-257.

Holding The Curtain
Bowl of Peaches
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