Get some personalized vitamins, powders, and supplements! Care/of contains 33.33% technical sphere arguments, 33.33% personal sphere arguments, and 33.33% public sphere arguments. What a deal!
Care/of Vitamin Product
The 33.33% of technical sphere arguments contain the following ingredients: Scientific Advisory Board of doctors and nutritionists; mentions of science throughout the site; acknowledging skepticism in their placement quiz; “research” section for each product that includes the benefits of the vitamin/powder, the number of articles related to the claim, years of study, and if the research was double-blind placebo; "research library" that includes more extensive blurbs (like abstracts) for each claim and cited references.
The 33.33% of personal sphere arguments contain the following ingredients: An AI powered placement quiz that determines a personalized vitamin routine for the user (personalized health); "Healthy doesn’t have to be hard. We make it easy." / "A routine tailored to you"; founder story NOT highlighted - but rather places an emphasis to focus on the user (in the about page)/describes aggregated personal info about the team using the placement quiz language; values “Honest Guidance”; three pillars: honesty, sustainability, and quality
The 33.33% of public sphere arguments contain the following ingredients: Explains the previous context of lack of guidance in buying supplements/vitamins and the frustration in lack of transparency in a dubious consumer environment (lots of fakes, distrust); personalization as a form of product transparency but also a marketing tool (known for their custom names vitamin packets); aesthetic posts on IG linking to that personalized packet
I was initially introduced to Care/of while on vacation visiting a girlfriend. She raved about the product and mentioned how easy it was to travel with because the supplements came in daily packets instead of traditional clunky bottles. I am not sure I would have gravitated to them beforehand but after her testimonial I was sold. Personal recommendations really matter to me and she really convinced me the brand was a good fit for my frequent flyer lifestyle. Care/of just makes it all so easy. From the customized quiz to the daily pre portioned packets, Care/of does a lot of the work for you and they provide a cute website and motivational quotes on each daily packet. I have been an avid supplement user for many years and truly feel a difference when taking Vitamin C, fish oil, and melatonin. After my doctor recommended adding Vitamin C to my routine, I was on my own to find the right supplements for me and for a few years I didn’t have any I was particularly drawn to. The user experience and design centered product of Care/of really changed that me. I am so grateful for the recommendation and recommend it to so many I know.
