Sporty, fun, fresh - Outdoor Voices is sure to get you moving (somewhere) and doing (something). Outdoor Voices is made up of 75% personal sphere arguments and 25% public sphere arguments.
Outdoor Voices Green Dress
The 75% of personal sphere arguments contain the following ingredients: Endorphins, the best way to access a “better you” and they come simply through being a natural recreationalist. Becoming happier and healthier is a fun and inclusive process in which core values reside in the simple term “doing things.” To support these values, the brand hosts classes and engages a community whose members they call “recreationalists”
The 25% of public sphere arguments contain the following ingredients: Research and science behind technical equipment fabrics and development. Gear is designed for “Longevity — Built with materials for a lifetime of activities in mind to keep it in our gym bags and out of landfills. Circularity — Expand the use of closed loop materials. Design for the end of life of a product by developing lifecycle solutions to repurpose, repair, and recirculate our used product." A sustainability plan is not only followed through by production, but backed by research and theories. Stores align with the goals of the brand, while selling the actual products.
The OV recreationalist kit adheres to my lifestyle and beliefs. I’ve always believed that health and wellness are modalities that aid in the growth and healing experience, whether this is physical, mental or spiritual. Through gear that's designed for the average person, not a professional athlete, I feel liberated and free. I was able to customize a kit that I took from its recycled package directly onto mountain trails and into a coffee shop. I see health as a journey in life to live most comfortably, but everyone’s version looks different. This view is complimented by the versatile clothing and universal style that outdoor voices release to every recreationalist. The brand helps me stay true to my proactive approach to health and wellness, encouraging me not to box myself into one idea. I wear the OV kits anytime I want, and the comfort and versatility allows me to curiously and actively learn more about my body (what workouts feel good, my limits, hormone levels, food sensitivities, vitamins). I now listen to my body more, and I see each outing as an adventure, exercise, and recreation.
